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"The imagination has no limits. The physical world does. 
The work exists in both."

-Rick Rubin

Social Media Content Creator

KYW Twitter:
Billy Dawson's TOP 10 Traffic Tweets from the 1st Half of 2023

> 32,965 Total Impressions
> 3,297 Impressions per tweet
> 2,237 Engagements
> 224 Engagements per tweet

KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter
KYW Newsradio 103.9 FM Philadelphia Traffic Twitter feed by Billy Dawson traffic reporter

VIRAL ON INSTAGRAM

With over 10,000 views on Instagram, Billy and his son went "Mini-Viral" dancing with renowned choreographer and dancer,

Phil Wright, at his "Parent Jam" in New York City!

This is the dance that got them noticed and called to audition for Disney's FamJam

Hover here for sound -

Written Content 

When Billy worked for Retention Management, a Jonas Software USA, Inc. company, selling customer-retention software to health clubs and fitness centers across the nation, additional functions of his job included assisting his marketing team by writing newsletters for their clients.

As a Subject Matter Expert and member of the Writer's Guild of America East, he took the task and tailored his topics in ways that would make clients evaluate their current practices, and engage with my team on new solutions

 

With his newsletters averaging an open rate of 25% , Billy's strategic writing and marketing brought the exact results his team wanted.

(Read Here)

It's the "Dirty Little Secret" of the health club industry:

New Year Day and resolutions are in full effect: Go the gym, lose weight, and feel great. But studies show almost half of those headed to the gym on a resolution, tucker out and give up within the first month, while the owners keep taking that payment every month.

 

This newsletter takes it right to the owner:  Do you care about your customers and truly want them to achieve their goals? Or are you greedy, and living off of failed New Year's resolutions? Billy attacks the notion head on.

(Read Here)

Over the course of seven months Billy saw the cycle of the health club industry: Ignore customers and hope they cancel so overhead is low and profits are high; market New Year's resolutions to get more of the same; pretend to care about retention but ignore taking action because there is no "Silver Bullet" to fix it. Rinse and repeat.

This newsletter calls out that notion and cycle and encourages owners to stop looking for a magic fix for retention that allows them to sit back and relax, and get in the trenches, and work hard to retain customers.

(Read Here)

Art Content

In the theme of before and after, this collection of content mixes Billy Dawson's original hand-drawn artwork with the super cool animations and special effects of today's incredibly creative apps!

Inspired by the original Hot Rod magazine's "Car Toons" this work is titled "COP ROD"

2007

cop.car (1).JPG

2023

Hover here for sound -

Look closely, and you should be able see where Billy's original Transformer  creation gets its name.

Billy Dawson original "Autobot" creation:  "ROTOR" - "Autobots, roll out..."

2009

002.JPG

2021

Hover here for sound -

Rebranding and reinventing is an ongoing process. Below, is Billy's maturation from "BAD" to a more streamlined moniker.

Introducing "bd" - a simple and effective tag, signature, or piece of art brought to life by bursting through a concrete wall.

2008

bd.jpg

2021

Hover here for sound -

The source is all around us. After a nice dinner one evening, Billy turned his son's placemat over, and created a Super Villian.

Although he might not look like villianous,, "HAZMAT" is a force to be reckoned with on the battlefield - and in the air.

2012

IMG_6187.JPG

2020

Hover here for sound -

Custom Content

When it is birthday party time, Billy breaks out the craft paper and an array of tools: pencil, pastel, marker, crayon, and anything else he can muster to bring his full artistic talent to bear, for someone else's celebration.

Some of these creations are hanging on walls today. Rather than allow the child the opportunity to tear through this seemingly weird wrapping paper, art-savvy parents scoop these up and save them - and for good reason. 

They are nice.

These are not all of them, but these are some select few.

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